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Information Capture
Web Project
Thank you for taking the time to complete this Proposal Planner.
Skip over any questions that you feel are irrelevant.
Once completed please email a copy back to me: moc.erusserpol@notron
Basic Information
Organisation, domain name, contacts, schedule, budget
- What is the name of your organisation?
- What is the domain name you are using/intend to use?
- Briefly describe your organisation and the service/product your site will offer.
- Who are the main contacts for this project?
Names, phone numbers and email addresses. - When do you expect this project to start and when does it need to be completed? Are
there specific reasons for these dates?
e.g. Tradeshows, product launch, budget deadlines. - What is the budget for this project?
Your budget dictates how much time we can devote to your website.
Objectives
Business, success
- What are the main reasons for creating a new, or updating an old, website?
Please list the business objectives in order of importance.
e.g. Improve sales, increase customer satisfaction, reduce time spent looking for information. - How do you intend to measure that the site is a success?
e.g. 20% increase in sales, 70% of surveyed users expressing satisfaction, 30% reduction in time spent looking for information.
Current Site (if applicable)
What works, what doesn't, problems?
- What aspects of your current site work well and why do you think they are successful?
- What aspects of your current site are unsuccessful and why do you think that is?
- What problems have your visitors/customers reported?
- How do you currently update your site? Are you happy with this process?
e.g. Content Management System, raw edits to HTML.
Your Visitors
Current market demographics
- Please describe the demographic of the visitors to your site. Do you want to change/expand this? If so, please describe.
e.g. Men seeking auto parts, women seeking jewellery.
Design and Content
Perceptions, competitors, colours, styles, functions, features
- Please describe how you would like visitors to perceive the (re)designed site.
e.g. modern, professional, friendly, fun etc. - Please list any of your competitors' websites. Are there elements of these sites that you would like to use? If so, please list them.
- List the websites (related or not) that have a visual design that is appealing to you. Please explain why.
e.g. colour scheme, layout, functions and features used. - Outline any ideas and/or features you would like to see implemented on your site.
- How would these features support your business goals?
e.g. provide recommendations to help users find related items and promote up-selling (cross-selling.)
Additional Comments
Please let us know about any other information that we would find helpful.
- This is the place for you to add any additional information that did not fit into the above questions.
Last Updated: Mon Jun 2010 05:30
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